Privacy Policy

We are delighted by your interest in our company. Data protection is of paramount importance to the management of Osteoexcellence Harrislee. Use of the Osteoexcellence Harrislee website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the data subject's consent.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Osteoexcellence Harrislee. This privacy policy aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.

Osteoexcellence Harrislee, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete possible protection of personal data processed via this website. However, internet-based data transmissions can fundamentally have security vulnerabilities, meaning absolute protection cannot be guaranteed. For this reason, every affected individual is entitled to...

1. Definitions

The privacy policy of Osteoexcellence Harrislee is based on the terms used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for both the general public and our customers and business partners. To ensure this, we would like to explain the terminology used beforehand.

In this privacy policy, we use, among other things, the following terms:

a) personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) affected person

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or data controller

The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.

h) Data processors

A data processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not considered recipients.

j) Third

A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union, and other provisions with a data protection character is:

Osteoexcellence Harrislee
Alt Frösleer Weg 16
24955 Harrislee
Germany

Tel.: +49 151 24087072
Email: mr.heeschen@googlemail.com
Website: osteopathie-flensburg.com

3. Cookies

The Osteoexcellence Harrislee website uses cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, Osteoexcellence Harrislee can provide users of this website with more user-friendly services that would not be possible without setting cookies.

Cookies allow us to optimize the information and offers on our website for the user. As mentioned, cookies enable us to recognize returning users. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login details every time they visit the site, because this is handled by the website and the cookie stored on the user's computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in their virtual shopping cart.

The data subject can prevent the setting of cookies by our website at any time by adjusting the corresponding setting in their internet browser and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in their internet browser, some functions of our website may not be fully usable.

4. Collection of general data and information

The Osteoexcellence Harrislee website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reached our website (known as the referrer), (4) the sub-pages accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serves to prevent attacks on our IT systems.

When using this general data and information, Osteoexcellence Harrislee does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Osteoexcellence Harrislee therefore uses this anonymously collected data and information for statistical analysis and also with the aim of increasing data protection and data security within our company, ultimately to ensure the highest level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

5. Contact options via the website

Due to legal requirements, the Osteoexcellence Harrislee website contains information that enables quick electronic contact with our company and direct communication with us, including a general email address. If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purpose of processing the inquiry or contacting the data subject. This personal data will not be disclosed to third parties.

6. Routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose for which the data was stored ceases to exist, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

7. Rights of the data subject

a) Right to Confirmation

Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact an employee of the controller.

b) Right to information

Every person whose personal data is processed has the right, granted by the European legislators and regulators, to obtain, at any time and free of charge, information from the controller regarding the personal data stored about them and a copy of this information. Furthermore, European legislation grants the data subject the right to information on the following:

the purposes of the processing
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, particularly recipients in third countries or international organizations
where possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria used to determine that duration
the existence of a right to rectification or erasure of the personal data concerning them, or a right to restriction of processing by the controller, or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
if the personal data are not collected from the data subject: all available information about the source of the data
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and — at least in such cases — meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to know whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right to information, they can contact an employee of the data controller at any time.

c) Right to rectification

Every data subject whose personal data is being processed has the right, granted by the European legislator, to obtain the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may contact an employee of the data controller at any time.

d) Right to erasure (right to be forgotten)

Every person whose personal data is processed has the right, granted by European legislation, to request that the data controller immediately delete the personal data concerning them, provided that one of the following reasons applies and as long as the processing is not necessary:

The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws their consent on which the processing was based under Article 6(1)(a) or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
The data subject objects to the processing under Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects under Article 21(2) GDPR.
The personal data have been unlawfully processed.
Deletion of the personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data were collected in relation to information society services offered in accordance with Article 8(1) GDPR.

If one of the above reasons applies and a data subject wishes to have their personal data stored by Osteoexcellence Harrislee deleted, they may contact an employee of the data controller at any time. The employee of Osteoexcellence Harrislee will ensure that the deletion request is promptly carried out.

If the personal data have been made public and Osteoexcellence Harrislee, as the controller, is obligated under Article 17(1) GDPR to delete the personal data, Osteoexcellence Harrislee will take appropriate measures, taking into account available technology and implementation costs, including technical measures, to inform other controllers who are processing the published personal data that the data subject has requested the deletion of all links to, copies, or replications of this personal data, insofar as processing is not necessary. The employee of Osteoexcellence Harrislee will take the necessary steps on a case-by-case basis.

e) Right to restriction of processing

Every person whose personal data is processed has the right, granted by European legislation, to request the restriction of processing by the controller if one of the following conditions applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject opposes the deletion of the personal data, and instead requests the restriction of their use.
The controller no longer needs the personal data for the purposes of processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
The data subject has objected to the processing pursuant to Article 21(1) GDPR, and it has not yet been determined whether the controller’s legitimate grounds override those of the data subject.

If one of the above conditions applies and a data subject wishes to request the restriction of personal data stored by Osteoexcellence Harrislee, they may contact an employee of the data controller at any time. The employee of Osteoexcellence Harrislee will ensure that the restriction of processing is carried out.

f) Right to data portability

Every person whose personal data is processed has the right, granted by European legislation, to receive the personal data they have provided to a controller in a structured, commonly used, and machine-readable format. They also have the right to transmit these data to another controller without hindrance from the controller to whom the personal data were provided, provided that the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) GDPR, or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out using automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability under Article 20(1) GDPR, the data subject has the right to request that the personal data be transmitted directly from one controller to another, insofar as this is technically feasible and provided that it does not adversely affect the rights and freedoms of other individuals.

To exercise the right to data portability, the data subject may contact an employee of Osteoexcellence Harrislee at any time.

g) Right to object

Every person whose personal data is processed has the right, granted by European legislation, to object at any time, for reasons arising from their particular situation, to the processing of personal data concerning them that is carried out pursuant to Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

Osteoexcellence Harrislee will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.

If Osteoexcellence Harrislee processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Osteoexcellence Harrislee’s processing of personal data for direct marketing purposes, Osteoexcellence Harrislee will no longer process the personal data for these purposes.

Furthermore, the data subject has the right to object, for reasons arising from their particular situation, to the processing of personal data concerning them that is carried out by Osteoexcellence Harrislee for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

To exercise the right to object, the data subject may directly contact any employee of Osteoexcellence Harrislee or another authorized employee. Furthermore, in connection with the use of information society services, irrespective of Directive 2002/58/EC, the data subject is free to exercise their right to object using automated means employing technical specifications.

h) Automated individual decision-making, including profiling

Every person whose personal data is processed has the right, granted by European legislation, not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State law to which the controller is subject and which contains suitable measures to safeguard the data subject’s rights, freedoms, and legitimate interests, or (3) is based on the explicit consent of the data subject.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is based on the explicit consent of the data subject, Osteoexcellence Harrislee takes appropriate measures to safeguard the data subject’s rights, freedoms, and legitimate interests. These measures include at least the right to obtain human intervention from the controller, to express their own point of view, and to contest the decision.

If the data subject wishes to exercise rights relating to automated decisions, they may contact an employee of the data controller at any time.

i) Right to withdraw consent under data protection law

Every person whose personal data is processed has the right, granted by European legislation, to withdraw their consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the data controller at any time.

8. Data protection provisions regarding the use of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online social meeting place, a community that typically allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to share personal or business-related information. Facebook, for example, allows its users to create private profiles, upload photos, and connect with others through friend requests.

The operator of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the data controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Facebook component automatically prompts the web browser on the user's information technology system to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website the user is visiting.

If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated into our website, such as the "Like" button, or submits a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component whenever a data subject visits our website, provided the data subject is logged into Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If a data subject does not wish for this information to be transmitted to Facebook, they can prevent this by logging out of their Facebook account before accessing our website.

Facebook's data policy, available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the privacy settings Facebook offers to protect the privacy of the data subject. Furthermore, various applications are available that allow users to prevent data from being transmitted to Facebook. Data subjects can use such applications to suppress data transmission to Facebook.

9. Data protection provisions regarding the use of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense uses an algorithm to select advertisements displayed on third-party websites based on the content of those websites. Google AdSense allows for interest-based targeting of internet users, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the data subject's information technology system. Cookies were explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, the respective Google AdSense component automatically prompts the internet browser on the data subject's information technology system to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical process, Alphabet Inc. receives personal data, such as the data subject's IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission billing.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Alphabet Inc. from setting a cookie on the data subject's information technology system. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and analysis, allowing for statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can determine if and when a web page was accessed by a user and which links were clicked. Tracking pixels are used, among other things, to analyze website traffic.

Google AdSense transfers personal data and information, including IP addresses, to Alphabet Inc. in the United States. This data is necessary for tracking and billing displayed advertisements. This personal data is stored and processed in the United States. Alphabet Inc. may share this personal data, collected through technical means, with third parties.

Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/.

10. Data protection provisions regarding the use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about which website a user came from (so-called referrers), which subpages are accessed, how often, and for what duration. Web analytics is primarily used to optimize a website and to conduct cost–benefit analyses of online advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the “_gat._anonymizeIp” extension for Google Analytics. This extension causes Google to shorten and anonymize the IP address of the user when access to our website occurs from a member state of the European Union or another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the collected data and information to evaluate the use of our website, to compile online reports for us that show the activities on our pages, and to provide further services related to the use of our website.

Google Analytics places a cookie on the user’s device. What cookies are has already been explained above. By placing this cookie, Google is enabled to analyze the use of our website. Each time a page of this website that contains a Google Analytics component is accessed, the internet browser on the user’s device automatically transmits data to Google for online analysis. During this technical process, Google receives personal data such as the user’s IP address, which helps Google determine the origin of visitors and clicks and subsequently facilitates commission settlements.

The cookie stores personal information such as access time, location of access, and frequency of visits to our website. During each visit, these personal data — including the user’s IP address — are transmitted to Google servers in the United States. Google stores these personal data in the United States and may pass them on to third parties.

The user can prevent the placement of cookies by adjusting browser settings at any time, as previously described, and thereby permanently object to the placement of cookies. Such settings would also prevent Google Analytics from placing a cookie on the device. Cookies already placed by Google Analytics can also be deleted at any time via the browser or other software programs.

Furthermore, users have the option to object to and prevent the collection and processing of data generated by Google Analytics. To do so, the user must download and install the browser add-on available at https://tools.google.com/dlpage/gaoptout. This add-on informs Google Analytics via JavaScript that no data or information about website visits may be transmitted. Installing the browser add-on is considered an objection by Google. If the user’s device is later reset, formatted, or reinstalled, the add-on must be installed again to continue disabling Google Analytics. If the add-on is uninstalled or deactivated by the user or another person within their control, it can be reinstalled or reactivated.

Further information and Google’s current privacy policy can be accessed at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

11. Data protection provisions regarding the use of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a social network. A social network is an online social meeting place, an online community that generally allows users to communicate and interact with each other in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the online community to provide personal or business-related information. Among other things, Google+ allows users of the social network to create private profiles, upload photos, and connect with others via friend requests.

The operator of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google+ button is integrated, the Google+ button automatically prompts the web browser on the user's computer system to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google receives information about which specific subpage of our website the user is visiting. More detailed information about Google+ is available at https://developers.google.com/+/

If the data subject is simultaneously logged into Google+, Google recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their visit. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby submits a Google +1 recommendation, Google assigns this information to the data subject's personal Google+ user account and stores this personal data. Google stores the data subject's Google +1 recommendation and makes it publicly accessible in accordance with the terms accepted by the data subject. A Google +1 recommendation submitted by the data subject on this website is subsequently stored and processed, along with other personal data such as the name of the Google +1 account used by the data subject and the profile picture stored therein, in other Google services, for example, in the search results of the Google search engine, the data subject's Google account, or in other locations, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing its various services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged into Google+ at the same time as accessing our website; this occurs regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want their personal data transmitted to Google, they can prevent such transmission by logging out of their Google+ account before visiting our website.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google regarding the Google +1 button can be found at https://developers.google.com/+/web/buttons-policy.

12. Data protection provisions regarding the use of Google AdWords

The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google search results and on the Google Display Network. Google AdWords enables advertisers to predefine specific keywords that trigger the display of an ad in Google search results only when a user enters a keyword-relevant search term. On the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm that takes the predefined keywords into account.

The operator of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.

If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject's information technology system. Cookies were explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, it tracks whether certain subpages, such as the shopping cart of an online store, have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who accessed our website via an AdWords ad generated a sale, i.e., completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads, thus enabling us to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Therefore, each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States. This personal data is stored by Google in the United States. Google may share this personal data, collected via this technical process, with third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of their internet browser accordingly, and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from placing a conversion cookie on the data subject's information technology system. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and adjust the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

13. Legal basis for processing

Article 6(1)(a) GDPR serves as the legal basis for our company's processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, then the processing is based on Article 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, then the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance details, or other vital information had to be shared with a doctor, hospital, or other third party. In that case, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. The legislator took the view that a legitimate interest could be assumed where the data subject is a client of the controller (Recital 47, second sentence, GDPR).

14. Legitimate interests pursued by the controller or a third party in the processing

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and our shareholders.

15. Duration for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After this period expires, the corresponding data is routinely deleted, unless it is still required for the performance of a contract or for initiating a contract.

16. Legal or contractual requirements for providing personal data; necessity for entering into a contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual obligations (e.g., information about the contractual partner). In some cases, it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject is obligated to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.

Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of a contract, whether there is an obligation to provide the personal data, and what the consequences of failing to provide the personal data would be.

17. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.

This privacy policy was created by the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts data protection audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE.